“Influencer” is kind of a dirty word now.
Phony Instagram models have ruined it.
But influence is, and always will be, a thing, and the digital world is full of it. Every bit of attention you pay to something online signals to others that you thought that thing worth your time, and it influences whether or not they think it’s worth theirs.
Before nanopayments, there was a minimum threshold of influence someone needed in order to make money for bringing attention to information or products. YouTube doesn’t let you monetize until you have at least 1,000 subscribers, for example. And companies can’t get much ROI for influencer campaigns of less than several thousands of dollars, meaning really small upstarts or individuals can’t use them at all.
Until now.
Nicky Nu has created a marketplace for micro-influence.
Users - only provable real, genuine humans - instantly get paid 10-15 cents for engaging with content. Individuals and businesses can boost the visibility and interaction on their Tweets for just a few bucks.
We discussed how he stumbled into this businesses, the challenges, and future vistas opened by markets for micro-influence.